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Advertising and marketing are all about conveying the story of your brand to a target customer. It depends heavily on trying to convert a newcomer merely browsing through your site into a customer making actual purchases. It’s possible to increase these conversions by implementing an effective content marketing funnel.
A content marketing funnel is the best way to guide visitors towards a particular action. It takes them from acknowledging your brand, product, or service to actually making a purchase. An effective funnel needs a holistic understanding of what your audience wants to see and the journeys of your typical customers. Having a deep understanding of the segmentation of your target audience is key in making an effective funnel.
Once the content marketing funnel has been built, it gets easier to handle the process and expand sales. Read on for a better understanding of what exactly a content marketing funnel is, why it is important, and how it helps an organization.
The content marketing funnel, commonly known as the content funnel, is a very widely adopted and well-documented strategy. It tries to take visitors from being aware that your brand exists to getting them to actually make a purchase. It uses multiple tactics for distribution along with a wide array of content to reach your potential clients at every stage of their journey.
The content marketing funnel can be divided into four major chunks:
Each of these stages is filled with appropriate content that suits your target audience. This, in turn, aligns with the marketing strategy of your organization, effectively promoting your brand, product, or service.
The main reason behind the creation of a content marketing funnel is to create a larger number of qualified leads. This leads to more organic growth of your brand, helps in search engine optimization of the website, and increases overall conversion rates and revenue. However, in order to understand why the content marketing funnel is so important for businesses, it is important to understand exactly how the content marketing funnel is useful to the customer.
A content marketing funnel is important to every business with an online presence and can help your customers seek your brand and follow the steps you suggest to continue on their buyer’s journey.
In order to make the best use of a content marketing funnel, one has to ensure that the marketing funnel covers the following:
● Awareness is the first phase. During this phase, potential customers become familiar with your brand, its products or services. This should include details about the value you can provide to the consumer and how you can connect to them. The creation of branded content can help you interest the potential lead and promote future interactions with them without making it seem like you are selling.
● As consumers become aware of your brand, they move towards the next phase of the funnel — consideration. They are interested in details about your business, social proof, and so on. During this phase, it is wise to create content that helps your potential leads compare you to your competitors and see what value you can provide. This is the time to forge a deep bond with your consumer.
● The next phase is the decision-making phase — to buy or pass on your product. Explain your offer, how your product is more suited for the customer, and why it is better.
● The next part, loyalty and advocacy, is essential if you want to retain these customers and gain new clients through word of mouth. Creating loyalty programs, email and social media interactions, giveaways and referral tokens are great ways to promote this.
Anyword’s AI Copywriting Tool can help in creating the perfect content marketing funnel, with each stage crafted specifically for your target audience. Increase your conversion rate, boost lead generation, and increase overall revenue with the help of this AI platform. You’ll be amazed at how the entire customer journey gets a boost without having to create everything from scratch.Creating an effective content marketing funnel can translate into higher conversion rates, longer customer engagement and increased user satisfaction. With the support of Anyword’s AI platform, marketers are now capable of creating a content marketing funnel that really shows results. Sign up for a free trial and see for yourself.
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