Anyword MCP server

Overview

Anyword MCP is a remote MCP server that puts Anyword inside the AI assistant a marketer already uses. Connect your assistant to your Anyword account, and it can score your copy with Anyword's predictive performance model, explain the score, rewrite the copy to score higher or match your brand voice, read your brand voices and Performance Insights, and save the result to Anyword.

What you can do

• Score copy from 0 to 100 for a specific content type, with a benchmark against similar texts, your target audiences ranked by fit, age and gender appeal, and brand vocabulary findings.
• Improve short copy and get up to three scored versions next to the original: higher score, higher score keeping the structure, AP style, or your brand voice's tone and text format.
• Improve long-form copy such as web pages, emails and blog posts, section by section, each with its original and improved score.
• Use your brand context: brand voices, Performance Insights playbooks and saved templates from your Anyword workspace.
• Save results to a project in your Anyword workspace.

Who it's for

• Marketers and copywriters who draft and review copy in an AI assistant and want Anyword's scores, insights and brand voice there, without switching to the Anyword platform.
• Teams that keep brand voices, target audiences and Performance Insights in Anyword and want their assistant to use them.

Requirements

• An Anyword account, free or paid. Each person signs in with their own account. Company SSO works.
• An MCP client that supports remote MCP servers with OAuth sign-in. Claude, Claude Code and ChatGPT are covered below.
• Performance Insights enabled on your account, if you want the assistant to use your playbooks. Ask Anyword to switch it on.

Connection details

Supported clients

Setup

The flow is the same in every AI tool: add Anyword, sign in with your Anyword account, choose the workspace the assistant will work in if you belong to more than one, and approve. From then on Anyword's tools run in that workspace. You can switch the workspace from the chat at any time.

Disconnecting

To disconnect, remove the Anyword connector in your AI tool's connector settings. Each AI tool keeps its own connection and its own workspace, so removing or switching it in one tool doesn't change the others.

Example prompts

Talk to your assistant in plain language. It picks the right Anyword tool.

Tools

Anyword MCP exposes thirteen tools. The assistant chooses among them; you rarely need the names. Tools marked Changes data may ask you to approve each call in your AI tool. Read-only tools run without a prompt.

Limits and usage

• Words quota. Improving copy, short or long-form, uses the workspace's words quota and counts toward the daily generation limit, the same as in the Anyword platform. Scoring, reading brand voices and Performance Insights, and collecting a finished improvement use no quota.
• Long improvements. An improvement still running after about 45 seconds comes back as still running, and the assistant asks Anyword for the result. Asking to improve the same copy again runs it twice and uses the quota twice.
• Text, not links. The tools take text. To improve a web page, paste its copy or let the assistant read the page and send Anyword the text.
• Content types. Every score, improvement and save is for a content type, such as a Facebook ad headline. The assistant picks it from the text or asks you. A whole ad is scored and improved part by part, and can be saved as one ad.
• Versions. Higher-score improvements return up to three versions; AP style and text-format-only improvements return one. When no version beats the original, Anyword says so. AP style needs a brand voice with the AP style guide switched on.
• Same text, same score. The same text with the same content type always gets the same score.
• No writing from scratch. The assistant writes; Anyword scores, explains, improves and saves. A template gives the assistant the prompts to write from.
• Read-only brand settings. The assistant reads brand voices and Performance Insights; creating and editing them happens in the Anyword platform.
• Languages. Text in a language Anyword doesn't support is refused with a message.
• Saving. Saved copy goes to a project named with today's date, one project per workspace per day. Improved versions aren't added to your projects unless you ask to save them.

Privacy and security

• Standard OAuth sign-in. You sign in with your Anyword account; the AI tool never sees your Anyword password.
• Checked on every call. Anyword checks your account and workspace membership on every tool call.
• No copy in logs. Anyword records one usage event per tool call: the tool, the outcome, the duration, which AI tool made the call, and your user, company and workspace IDs. The event holds no copy text, and copy text is kept out of the connector's logs and error reports.
• Processing. Copy you send is processed by Anyword to score or improve it, as copy in the Anyword platform is. Nothing is added to your projects unless you ask to save.

See the Privacy Policy, Security and Terms of Service.

Troubleshooting

The assistant relays Anyword's messages, often in its own words. Here's what they mean.