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When we think of Instagram, pictures and videos typically come to mind first, right? While visuals rule the land of the ‘gram, Instagram captions still play a huge role in the success of a post.
What kind of power does a well-written, engaging caption have? We’re talking more likes, comments, shares, follows, and even website visits. Instagram has its own algorithm that decides when and how to push certain content, so nailing it on the copy front is essential for the performance of your posts.
Put your value proposition at the beginning of your message. It’s important not to make your followers have to search for what it is they should care about when they reach your post.
Keep engagement in mind. Instagram currently doesn’t allow you to include links directly in captions, so it’s helpful to have verbiage that encourages the user to act (E.g. “Click the link in bio,” “Tag a friend,” “Save for later”).
Have a strong CTA that clearly states what action you wish the user to take (and why it’s worth their time).
Be relatable, not salesy. An audience won’t resonate with sales jargon, so keep language casual, yet persuasive.
Never neglect your brand voice. Regardless of what you’re promoting, it’s important to keep your tone and style consistent throughout your copy.
Complement your visuals. Since Instagram is a photo-first platform, keep in mind that the users’ focus will most likely be on whatever visual you have chosen.
Don’t be afraid of hashtags! Hashtags are an essential part of expanding your reach on Instagram. And while hashtags help new audiences see your content, it’s important to use them strategically. Use a mix of some of the top Instagram hashtags and more niche ones directly related to your brand or business.
Keep character count in mind. Just like any other social platform, Instagram has rules on how much copy each post can contain. The metrics for IG are:
Log into your Anyword account, select our “Instagram Caption” tool (lives under our “Social” features), and get started!
You’ll then be prompted to fill out a project brief, where you’ll provide details about what your post will be about, as well as the general topic/industry. Here, you can also select a Customer Persona that you’d like to use to further fine-tune your copy.
Create your Instagram captions using our “Default” mode, rewrite existing copy, or customize Anyword to write like you do with our Power Mode. Or, choose one of your Custom Templates to configure Anyword to focus on a specific persona, age group, or gender. The choices are yours to make! Simply click “Generate” and watch the copy flow in.
Each Instagram caption variation made by our Instagram caption maker comes with a Predictive Performance Score. This score determines the performance potential of your copy. In our Score Panel, we also provide age and gender analytics, helping you decide which variation will best resonate with your target audience.
It can also be beneficial to play around with different caption styles and approaches. Try different lengths (the ideal length seems to be between 138 to 150 characters); include different hashtags; and throw in a few useful emojis here and there.
Don’t get stuck posting the same brand content on Instagram. Use Anyword’s AI writing tools to overcome your social media writer’s block and keep your copy fresh and creative.
This AI writer helps marketers create converting, engaging copy, and thanks to our Predictive Performance Scores, you’ll understand which copy variations best fit your audience.
So, why should you use Anyword’s AI copywriting tool to tackle all of your Instagram copy needs? We’ve broken it down for you:
So, don’t let the writing or creative process get you down ever again. And for more information on how to write stellar Instagram captions, check out our guide here.
Yes. Anyword currently offers a free 7-day trial where you can test the waters with all of our copywriting features and tools. After that, your account is automatically transferred to our Free plan. And if you want to continue using our premium, data-driven features, you can check out our tailored plans here.
Yes. All Instagram captions generated by Anyword come with a unique Predictive Performance Score.
Yes! Anyword currently supports over 20 different languages, including English, Spanish, French, Italian, Chinese, Russian, and more!
Our AI platform leverages data from millions of dollars of ad spend to evaluate what works for different audiences. These learnings all play a part in how Anyword predicts the audience your copy will resonate with and how well it will perform.
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