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Consumers have a wildly different experience online shopping rather than shopping IRL. You can’t touch or see products online before purchasing. This is why having a clear, but concise product description is so important for businesses relying on e-commerce.
And just how important are product descriptions? 98% of shoppers have been dissuaded from purchasing because of “incomplete or incorrect information.”
Cater to your target audience. It’s hard to create effective copy when you don’t know who you’re writing for. Hone in on your ideal customer and keep that in mind when creating your product descriptions.
Make it easy to skim. Consumers won’t spend too much time reading your descriptions, so it’s important to make them easily digestible in just a few short seconds.
Highlight key benefits and features. In the spirit of making things easy to skim, it’s best to highlight the core benefits of your product/service and put these up front and center.
Incorporate emotions and power verbs. Using strong emotive language and action verbs inspires more views and conversions on your site.
Include searchable keywords. Always keep SEO in mind! Incorporating your core SEO keywords into your product descriptions helps boost your search results for that particular product/service.
Paragraph Product Descriptions
Write persuasive paragraphs for your Amazon-style product descriptions. Include all the key benefits of your product that will entice your visitors to make a purchase.
Amazon-Style Feature List
Turn your product or service’s original description into an Amazon-style feature list. Take your existing product description and transform it into an easy-to-read list of all the exciting features that make your product stand out.
Log into your account, create a new Document, and choose from two different Amazon product listing options.
Now it’s time to describe what your product or service is, and how it helps your customers! Give us your product/brand name and a brief description of your product.
Here’s the fun part — start generating your new and improved product descriptions! Choose from our variety of copy frameworks, like different tones of voice or give us a few talking points to use in your variations.
Each description generated by our AI comes with a Predictive Performance Score. This score determines the performance potential of your copy. In our Score Panel, we also provide age and gender analytics, helping you decide which variation will best resonate with your target audience.
Product descriptions can come in two different formats using our Product Listing tools: a default paragraph or an Amazon-style list. You have the choice to generate either format using the one brief you fill out at the beginning.
Yes. Anyword currently offers a free 7-day trial where you can test the waters with all of our copywriting features and tools. After that, your account is automatically transferred to our Free plan.
Yes. All product descriptions generated using our Amazon Product Description feature come with a unique Predictive Performance Score. This only applies to descriptions created using our data-driven copywriting feature.
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